Top 5 Fashion Games in Nigeria Q2 2023

In Q2 2023, the top five fashion games in Nigeria showcased interesting trends in downloads, revenue, and active users. Here’s a closer look at their performance:

Project Makeover saw a dynamic quarter in Nigeria. Weekly revenue peaked at $507 in mid-April, while weekly downloads varied, reaching a high of 3.5K in late May. The game maintained a solid user base, with weekly active users fluctuating around 20K to 23K throughout the quarter.

Covet Fashion: Dress Up Game experienced a mixed quarter. Weekly revenue hit a peak of $270 in mid-May. Downloads dipped to as low as 511 in mid-May but saw a resurgence to 1.3K by mid-June. Active users also reflected this trend, starting at 1.8K in late March and climbing to 1.9K by mid-June.

Pocket Styler: Fashion Stars had a varied performance. Revenue peaked at $327 in late March and then showed a declining trend. Downloads saw a high of 1.1K in early April but dropped to 402 by mid-June. Active users started strong at around 4.7K in early April but decreased to 3.9K by the end of June.

Life Makeover, a newer entry, showed promising growth. Weekly revenue surged to $494 in mid-June. Downloads were modest, peaking at 947 in early May and settling around 148 by the end of June. Active users started at 546 and grew to 436 by the end of the quarter.

Merge Studio: Fashion Makeover showed a steady increase in active engagement. Revenue peaked at $71 in early April. Downloads started at 1.3K in late March, experienced a dip, but then surged to 3.1K by the end of June. Active users mirrored this pattern, starting at 3.7K and climbing to 6.3K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.